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Nearly 9 million people in the UK are currently suffering from hearing loss, equivalent to 1 in every 7 people with a hearing disability. 2 million people have hearing aids, but only 1.4 million use them regularly; it is estimated that approximately 4 million people could benefit from the use of hearing aids according to the latest figures from the RNID.  Self denial of the disability, self consciousness at being seen wearing an aid and technological frustrations prevent many of the 4 million UK sufferers from overcoming their disability.

Click Hearing, is the first Hearing Care Practice in the South East of England to launch the revolutionary new S series iQ hearing instrument from Starkey Laboratories which addresses the biggest problem hearing aid wearers have had to date – comfortably hearing in noisy environs.

Hearing loss sufferers can hear the voices in front of them, but have trouble in noisier surroundings. The iQ series uses noise reduction technology and speech preservation system, Voice iQ, to hold speech volume up and push background noise down, meaning hearing aid wearers can hear more of what they want to hear, like conversations and less of what they don’t, like wind and noise.  “Voice iQ truly takes hearing aid technology to a new level,” said Mr Mann, Principal Audiologist, Click Hearing Ltd. “Developing the technology to address speech understanding in noise has taken Starkey three years but the result is a huge step forward for hearing aid wearers”.

For fashion conscious hearing loss sufferers who refuse to be seen wearing a hearing instrument and favour a more discreet solution, the new Otolens might just be the answer which features Voice IQ technology. Otolens, is the first 100% custom, invisible-in-the-canal (IIC) hearing aid. Although small, it is also packed with the very latest technology to deliver a precise and natural sound.

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